Chapter I
Great businesses are often hard to find
Many entrepreneurs offer incredible products and services, but they do not always have the reach, tools, or visibility to meet the right customers.
EST. 2021 · SERVING ALL OF AFRICA
Once upon a find.
Your shopping assistant in the African creative marketplace.
Eradicating extreme poverty in Africa by encouraging trade between African communities.
THE MARKETPLACE IS ALIVE
Right now across Africa, people are asking…
“Purple halter-neck dress with a fitted bodice and flared skirt, suitable for warm weather, women's size small, pick-up in Nairobi by Thursday morning”
“Chic black dress in size 7, priced between 500 and 1500 KES, suitable for evening events or parties, from a shop in CBD or Eastleigh, Nairobi”
“Black cargo maxi skirt, size M, in either parachute nylon or denim”
“Road bike, size 27 for KES 15,000, delivered to Ngong”
“Corset top similar to this design, predominantly orange with colorful patterns, women's size L, for casual summer wear, in Nairobi”
“Brown dress, size 12, for Luo festival”
“Long oversized cream knitted cardigan, stylish and chic, medium size”
“White floor-length dress, size 14, from the Lina Collection”
“White cotton skater long dress, women's size 14 for a civil wedding next month”
“Long flowing white dress for a wedding, size 14, budget under 10,000 KES, located in Nairobi, needed this month”
“Baggy black cargo pants, men's size 29 waist, under 3000 KES, pick up in Lower Kabete, needed by tomorrow or Monday”
“24" HD lace bodywave wig, 13x4 size”
“Eshal Vanilla perfume by Paris Corner, luxurious design with a gold cap and clear base, ideal for gifting or personal use”
“Fitted black long-sleeve top, denim mini skirt, and black sheer tights for women, size 8, located in Nairobi, with a budget of 1,000 KES, needed this week”
“Black fishnet bodysuit, size L, quantity 1”
“Black sequin catsuit, women's medium size, in Nairobi”
“Two-piece dress with a crepe top and ankara bottom in shades of brown, size 8, for delivery to Eldoret, budget under 5,000 KES, needed ASAP”
“White wide leg pants, size L, for a party, budget under 1000 KES, located in Nairobi, needed by tomorrow afternoon”
“Brown women's slide-on mules, pointed toe design, size 37, budget 1000-1500 KES, needed within this week, located in Nairobi”
“White casual dress, size 14, for a party”
“Stylish metallic gold bandage mini dress, size M, bodycon silhouette, for a night out or special occasion”
“Heels, size 39, any colour or style, budget 1000 to 1500 KES”
“Artificial locs application for medium-length hair with vibrant color gradient, enhancing texture and health of dreadlocks”
“Kawasaki Vulcan S 650 motorcycle in any condition”
“4 stretchable gold rings”
“Vintage-inspired white dress with a fitted bodice, thin straps, and a full, flowing skirt, suitable for casual or semi-formal occasions, under 5,000 KES, needed by Thursday, located in Nairobi”
“Black sheer dress, size L, under 5000 KES, needed in Nairobi Rongai by this week”
“Grocery delivery services for families in Greater Accra, as a personal shopper seeking clients, under GHS 5000”
“A stylish top size 8 and skirt size 14, quantity one, no specific colour”
“Short graduation dress, size M, in white or burgundy, or a tweed outfit, budget up to KES 3000”
“Purple halter-neck dress with a fitted bodice and flared skirt, suitable for warm weather, women's size small, pick-up in Nairobi by Thursday morning”
“Chic black dress in size 7, priced between 500 and 1500 KES, suitable for evening events or parties, from a shop in CBD or Eastleigh, Nairobi”
“Black cargo maxi skirt, size M, in either parachute nylon or denim”
“Road bike, size 27 for KES 15,000, delivered to Ngong”
“Corset top similar to this design, predominantly orange with colorful patterns, women's size L, for casual summer wear, in Nairobi”
“Brown dress, size 12, for Luo festival”
“Long oversized cream knitted cardigan, stylish and chic, medium size”
“White floor-length dress, size 14, from the Lina Collection”
“White cotton skater long dress, women's size 14 for a civil wedding next month”
“Long flowing white dress for a wedding, size 14, budget under 10,000 KES, located in Nairobi, needed this month”
“Baggy black cargo pants, men's size 29 waist, under 3000 KES, pick up in Lower Kabete, needed by tomorrow or Monday”
“24" HD lace bodywave wig, 13x4 size”
“Eshal Vanilla perfume by Paris Corner, luxurious design with a gold cap and clear base, ideal for gifting or personal use”
“Fitted black long-sleeve top, denim mini skirt, and black sheer tights for women, size 8, located in Nairobi, with a budget of 1,000 KES, needed this week”
“Black fishnet bodysuit, size L, quantity 1”
“Black sequin catsuit, women's medium size, in Nairobi”
“Two-piece dress with a crepe top and ankara bottom in shades of brown, size 8, for delivery to Eldoret, budget under 5,000 KES, needed ASAP”
“White wide leg pants, size L, for a party, budget under 1000 KES, located in Nairobi, needed by tomorrow afternoon”
“Brown women's slide-on mules, pointed toe design, size 37, budget 1000-1500 KES, needed within this week, located in Nairobi”
“White casual dress, size 14, for a party”
“Stylish metallic gold bandage mini dress, size M, bodycon silhouette, for a night out or special occasion”
“Heels, size 39, any colour or style, budget 1000 to 1500 KES”
“Artificial locs application for medium-length hair with vibrant color gradient, enhancing texture and health of dreadlocks”
“Kawasaki Vulcan S 650 motorcycle in any condition”
“4 stretchable gold rings”
“Vintage-inspired white dress with a fitted bodice, thin straps, and a full, flowing skirt, suitable for casual or semi-formal occasions, under 5,000 KES, needed by Thursday, located in Nairobi”
“Black sheer dress, size L, under 5000 KES, needed in Nairobi Rongai by this week”
“Grocery delivery services for families in Greater Accra, as a personal shopper seeking clients, under GHS 5000”
“A stylish top size 8 and skirt size 14, quantity one, no specific colour”
“Short graduation dress, size M, in white or burgundy, or a tweed outfit, budget up to KES 3000”
THE EXHIBITS
What makes Sinatabu different
Six ideas the marketplace was built around.
I
AI that shops with you
An intelligent copilot that guides your discovery, matches your needs, and remembers what you like.
II
Shop privately, ask freely
Post a find anonymously. Only the businesses that can help see your request.
III
Trusted shops and personal shoppers
Every seller is vetted through social and identity checks before they can bid.
IV
Everything in one place
Products, services, professionals, and personal shoppers — one marketplace across 54 countries.
V
Built around the shopper
You define exactly what you want. Sellers come to you, not the other way around.
VI
A marketplace where businesses compete for you
Shops and personal shoppers bid to win your find, so you see their best offer upfront.
ONCE UPON A FIND…
Shopping in Africa has always had one problem: the right buyer and the right seller rarely meet at the right time. Sinatabu changes that.
Chapter II
Trust is still too fragile
Too often, shoppers are left to figure out credibility on their own. Sinatabu is built to make discovery feel safer and more reliable.
Chapter III
Every need begins with a question
Sometimes shoppers know exactly what they want, but do not know where to start. Sinatabu lets them ask privately and clearly.
Chapter IV
Then the right sellers come forward
Businesses and personal shoppers respond to real demand instead of shouting into the void.
Chapter V
AI helps make the right connection
Our intelligent matching layer helps pair finds with vetted entrepreneurs, making shopping more efficient, personal, and trusted.
I needed a custom gele for my sister's wedding. I asked once, and five tailors came forward. I picked one in Lagos. The gele was perfect.
★★★★★
Before Sinatabu, I was invisible. Now buyers from Nairobi to Cape Town find my kente.
★★★★★
I love matching people to the right souk, the right artisan. The platform gave my hustle a home.
★★★★★
I wanted a soapstone sculpture for my mother's birthday. I described it and a carver in Mutare sent me three. She cried.
★★★★★
The bidding is honest. If I can fulfil a find, I bid. If I cannot, I let someone else take it. That is what a marketplace should be.
★★★★★
Privacy was what won me over. I did not want a thousand people seeing what I was looking for. I asked, and the right people answered.
★★★★★
OUR STORY THIS FAR
Milestones on the wall
-
Mar 2021Soft launch
The first version of Sinatabu goes live for a small circle of users.
-
May 2021Public launch
The marketplace opens to everyone.
-
Oct 20211,000 users
The first thousand shoppers and sellers make the marketplace their own.
-
Nov 2021Uganda, Tanzania & Rwanda
Sinatabu crosses the Kenyan border into three new countries.
-
Mar 2022Sinatabu for Work launch
A dedicated workspace for corporate procurement.
-
May 2022Malawi, Zambia & Zimbabwe
Southern Africa joins the marketplace.
-
Mar 2023Sinatabu Lifestyle launch
A new home for fashion, art, décor and lifestyle finds.
WHY WE BUILT IT
“Eradicating extreme poverty in Africa by encouraging trade between African communities.”
Sinatabu exists to enhance market visibility, connect small businesses with consumers, and improve access to the vital resources they need to grow. By fostering entrepreneurship and investment in local enterprises, we hope to contribute to poverty alleviation, sustainable livelihoods, and shared economic progress — leaving no one behind.
Your next find is waiting.
Ask anything. The marketplace will answer.